Amazon's dominance allows it to misbehave
As the dominant e-commerce behemoth, Amazon can misbehave and get away with it simply because it can.
It is increasingly unfriendly to customers:
- It has disabled comments for product reviews that often generated many meaningful discussions. This also prohibits vendors from responding to outrageous, absurd, or misleading reviews.
- It does not allow customers, including those who purchase on Amazon frequently, to review their purchased products unless they use a credit card to make purchases at an above-threshold frequency. Amazon gift cards are quite popular. Many people use them to make purchases without the need to use a credit card.
- It has shut down Amzaon customer discussion forums.
- They mandate 1-click for Kindle book purchases. This is a hassle for many who use one account to make purchases for different purposes (e.g., business, personal) hence using different types of payments.
- They mandate the use of gift card balance if there is any for 1-click purchase. This again is a problem for many who use one account to make purchases for different purposes.
We should expect more such behaviors from Amazon in the coming years.
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